Launched in the post-independent era, Sakal is the main Marathi newspaper in Maharashtra, India. Headquartered in Pune Sakal has managed to become one among the top ten regional news dailies of the country.
Reasons for Popularity:
The current circulation of Sakal is near about 1.5 million newspaper copies per day. Achieving this was possible because Sakal maintained its journalistic values all through its transition from a newspaper of nationalist movement to the new age news daily. Aggressive marketing campaigns implemented by Sakal Media Group also contributed greatly in adding to the readership of Sakal, mainly in Maharashtra.
Growth of advertising in Sakal:
Sakal is published in major cities like Pune, Mumbai, Nagpur, Solapur, Nashik etc. Therefore it is quite obvious that any advertiser would get great response by booking ads in Sakal newspaper.
DNA, Mirror and Times Of India are the three biggest competitors of Sakal newspaper since they have multiple editions within the state of Maharashtra.